Logo Studio Dot Bleu
  • / Client Zest Toulouse
  • / Our Mission Brand Strategy, Design, Website
  • / See website zestore.fr

Zest Toulouse

Zest is a French streetwear brand based in Toulouse. It’s now a long time collaboration, as we intervene in the brand strategy and on the apparel‘s visuals.

Brand Identity - Zest Logo
Reversible Hat - Pattern
Apparel visual for the ZEST x WASTED PARIS collaboration
Logo ZEST On Beanie

Working on making the brand, a must have.

  • / Website

Zest Website

A few years ago we added an online store to their initial website. It was a first step which went well and encouraging for a young new brand. Later Studio DOT was kept to take charge of re-crafting a whole e-commerce website. We made it with a fresh personalised design and functionalities.

We had carte blanche on the design

/ First 3 months
+27%
User trafic
+25%
Sales More
+35%
User sessions
/ The Result

Zestore.fr saw an increase of 27% with 23% up of new users. People spend more time on the website and by more. We created for zest the online selling space.

  • / Brand awarness campaign

In order to make the websites more than the usual e-commerce, asides developing the gamification of the sales (common sales goal, sponsorship, ...), we created a fun game, playable on the webstore with any device.