2V2 Padel Club is a premium sports venue for padel enthusiasts, blending athletic performance and community. The creative solution focused on crafting a cohesive visual identity that unifies and reflects the club’s unique lifestyle. By drawing inspiration from its standout features, such as panoramic courts and exclusive events, the design embodies the club’s core values of modernity, professionalism, and conviviality, ensuring resonance across all communication platforms.
We crafted a bold, dynamic identity around a versatile logo, designed for both digital and physical use. The brandbook highlights the club’s key pillars: performance, lifestyle, and premium appeal, ensuring consistent application across print, architecture, and motion. The addition of a motion-driven logo jingle sets the foundation for a modern, engaging identity. Tools like Figma and Illustrator enabled an agile, user-centered process to reflect the club’s essence and values. Julien Leguyader praised the solution for capturing the balance between technical precision and a welcoming spirit.
Special thanks to 2V2 Padel Club for their trust and collaboration, and to Daisy Potfers for her invaluable contributions to brand strategy.
Client: 2V2 PADEL CLUB This visual identity was guided by Studio DOT's Creative Director :
Art Direction Brand Identity & Brand guidelines UI Design & Key Visual Design Logo Motion-driven elements
Tools & technologies: Adobe Suite, Figma, After Effects
