Avène - Chinese New Year

Avène, a brand from the Pierre Fabre group, is renowned for its soothing and therapeutic skincare products that harness the benefits of Avène Thermal Spring Water. For the Chinese new year, their flagship product, Eau Thermale Spring Water, got released in a limited edition red and gold packaging. The specific design featured a dragon that we revamped and fully animated in the promotional video. To emphasise on the limited edition bottle we collaborated with Nervous FX and created a very detailed 3D model of the bottle. This way we could add droplets and shiny highlights on top of our mesmerising flying dragon.

After creating the rabbit edition in 2023, we collaborated again with Pierre Fabre and Avène for 2024, diving into the mesmerising world of dragons. This year we stepped up the release with a more refined 3D animation. Starting from paper to our final animation, the mystical dragon and the vibrant colours of the limited edition bottle inspired every frame of it. The video was released in store & online, in English, French and Chinese in 3 formats (16:9, 1:1, 9:16) to ensure the best viewing experience for everyone.

Collaborating again with our friend & creative director Benjamin Granier. Avène designed the limited edition bottle and we built a story around it. Huge thanks you to Nervous FX who nailed the 3D aspect of the video in no time.

Scope of work : Script & Narrative, Ilustration & storyboard design, Animation & sound design

Tools and technologies : Figma, Photoshop, After Effects (Element3D), Blender & Nuke.