Proxidize

Proxidize, a London-based tech company, specializes in both hardware and software solutions in the field of proxies. The project’s main goal was to redefine their brand by creating a new modern identity that resonates with creativity and innovation. Our design-driven studio led the project, focusing on developing a unique visual identity, UI animation, and animated illustrations. The scope also included restructuring their website with interactive features, and crafting a compelling manifesto to express their vision. The challenge lay in elevating the brand’s identity by introducing a 3D stellar environment with dynamic animations, which required meticulous coordination between design and technical teams.

We delivered key assets, including comprehensive wireframes, Figma prototypes, and an interactive 3D Spline scene. The user experience was significantly enhanced through smooth UI animations and engaging visual storytelling on scroll. Our efforts in responsive web design and seamless motion design resulted in improved user engagement and increased brand awareness. The website scored high on Google Lighthouse for Performance, Accessibility, and SEO, which contributed to faster load times and better overall usability. Proxidize saw an uptick in website traffic and reported a marked improvement in user feedback.

This project was a collaboration between our team of brand image specialists, web developers, and motion designers. We used advanced tools like Figma for prototyping, Spline for 3D design, Jitter for UI animation and other industry-leading web technologies to bring the vision to life.

A special thanks to Amira, Abdallah and Eyad for their trust, we particularly love the fluids communication between our teams. Their openness to innovation made it possible to create something truly unique, blending 3D animation with strategic web development.