Back to
project list
About
Adidas and AllBirds stepped up to address the carbon footprint in the running industry by creating a shoe that only needs 2.96kg of CO2 to come to life. The campaign was articulated around interviews, an interactive quiz and a 3 day running challenge open to everyone online.
We jumped in, to create this series of videos to transform the often dry topic of ecological responsibility into a bright, inspiring conversation. Based on the given art direction we created a light and relaxing environment. It mixes moments of delight with educational insights from world class champions to moment of excitement around the shoes' features and innovation.
