Pelico - Supply Chain Operations Management Platform

Pelico, a technology scale-up specializing in supply chain operations management, partnered with Studio DOT to enhance its visual identity without a complete overhaul. The objective was to refresh the brand's look by incorporating modern design elements, like custom illustrations and UI animations, while retaining its existing colors and logo. This strategic visual identity design aimed to position Pelico as an innovative digital solution spanning discrete manufacturing industries, from aerospace to luxury watchmaking..

Studio DOT designed a striking and user-friendly homepage that communicates Pelico’s value as a comprehensive supply chain operations management platform. The refreshed identity incorporated UI animations to emphasize the platform’s features, such as real-time operations monitoring and synchronization across production stages. Visual storytelling, through infographics and engaging animations, strengthened Pelico's position as a cutting-edge digital tool. The refresh achieved a balance between modern innovation and the brand's established trust, driving greater appeal and engagement from target industries.

Special thanks to Pelico for their collaborative input, which ensured the new identity met their operational and brand goals.

Client: Pelico This transformation was guided by Studio DOT's Creative Director and Motion designer :

• Art Direction
• Brand Identity & Brand guidelines
• UI Design & Key Visual Design
• UI Animation

Tools & technologies: Adobe Suite, Figma, After Effects