Rio Loco Festival

Rio Loco, one of the largest music festivals in Toulouse, attracts more than 80,000 visitors every year. For its 2022 edition, the festival aimed to enhance its brand awareness and user experience with a new, responsive website. Studio DOT, a design-driven studio, was selected to deliver UX/UI design, custom web development, and maintenance services. The new site, designed with smooth motion graphics and easy-to-use navigation, features a Spotify playlist integration, video previews, and a dynamic AJAX-based agenda, which made exploring event information more engaging for festival-goers.

The new high-performance website delivered impressive results, increasing web traffic by 38% in its first year and maintaining an annual growth of 20%. Handling up to 224,000 visitors during the festival, the site performed smoothly even under heavy traffic. The custom WordPress development allowed easy content management through ACF Pro and a homemade theme, ensuring seamless updates for future editions. With Google Lighthouse scores of 75 for performance, 91 for accessibility, and perfect scores of 100 for best practices and SEO, the site set a new standard for festival websites.

The success of the Rio Loco website project was a collective effort by the entire team at Studio DOT, including designers, developers, and motion graphics experts.

The project utilized Figma, WordPress with a custom starter theme, ACF, and Barba JS.

Special thanks to the Le Metronum team, especially Louisa and Mathilde for their collaboration and support throughout the project.

Images and edit : Calle, X. Girardot, R. Alcaraz - Chromatique Vidéo & Scan Live