Case study

URRY! - Pitching a New Stadium Experience

Motion Events & Logistics & Tech

About

Urry! is a sports tech platform rethinking live events by turning spectators into active participants.

As part of their outreach to FIFA stakeholders for the World Cup 2026, we design and produce a cinematic pitch film to present their solution in a clear and compelling way. The goal is to make a complex, real time stadium experience instantly understandable and relevant in a high stakes context.

We approach this as a design and storytelling challenge, shaping clarity out of complexity while keeping the human experience at the core. Through motion design, 3D, and precise pacing, we translate key features into a seamless and engaging narrative.

The focus stays simple. Show value, connect emotion to usage, and position Urry! as a natural fit for large scale events.

Clarity first. Emotion always. Every frame built to engage.

Result

A 35 second film built to land instantly.

We focus on what matters. Make the experience clear, make it felt, and remove everything unnecessary. Through cinematic direction and precise motion, the narrative unfolds naturally, turning a complex real time system into something intuitive and engaging.

The film makes Urry!’s role obvious. Not as an add on, but as a layer that fits directly into the FIFA World Cup 2026 ecosystem. It aligns with existing codes, supports partners, and enhances what is already in place.

What comes through is simple. A solution that works, scales, and makes sense right away.

Credit

Laura leads motion design and animation, while Nils drives creative direction hands on from start to finish.

We keep the process tight and focused, combining design, storytelling, and production to build a film that works and feels right.

Thanks to Urry! for the trust and collaboration. A shared vision, brought to life with clarity and precision.

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