MOONBOX - A High-Heat Visual Identity

MoonBox was a concept-stage crypto lootbox platform built for degen hustlers and memecoin millionaires chasing high-risk, high-reward thrills. Studio DOT was brought in to craft a visual identity matching that intense, impulsive energy, a world where every second feels like a shot at the next big win.

The art direction drew from thermal vision aesthetics, using a bold red-centered palette to express urgency and heat. We mixed pixel-based design with rough ink-bleed textures to keep the brand raw and unfiltered. At the core, a rotating logomark shifting between a mischievous smiley and the moon captured the tension between risk and reward, wrapped in a sci-fi, space-exploration universe inspired by retro-futuristic interfaces.

We developed a full visual identity system for MoonBox, including a custom logotype, an animated logomark, a thermal-inspired color palette, typography, motion guidelines, and a pixel-based icon set. The goal was to create an expressive yet functional system, adaptable across digital touchpoints.

The identity drew on themes of speed, risk, and speculation, using high contrast, pixel textures, and motion to reflect urgency. We also defined a tone of voice shaped by the brand’s personality: Daring, Instant, and Rough. UI concepts referenced sci-fi interfaces and crypto mechanics to support the narrative.

Although the platform was never launched, the project stands as a creative exploration rooted in intent. Consider it the director’s cut of a brand that never shipped.

Creative direction and identity design by Nils Brière at Studio DOT, covering branding, motion, and UI concepts. Built using Figma, Illustrator, and After Effects.

Though MoonBox was never released, the project remains a full creative exploration. Thanks to the team for their trust and freedom throughout.