Case study

Ceercles - Community Driven

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Ceercles - Community Driven

About

Ceercles, a Paris-based startup, sought to revolutionize the social network landscape by creating a platform where users can join circles based on shared interests and commitments. As their Creative Studio, our goal was to craft a visually engaging brand identity that reflected the diversity of their user base. We created a dynamic Visual Identity Design, including a playful logo, custom icons, and an intuitive UI/UX design for a streamlined user experience. Our design used bold shapes and colors to symbolize the different passions and perspectives of the Ceercles community.

Clean layouts with a little twist to bring the human touch. The rounded shapes make it easy to distinguish the various community on Ceercles.

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Result

The final deliverables included a complete brand identity package, wireframes, and a clickable prototype, which laid the foundation for an interactive and visually appealing platform. The new UI/UX design featured a multi-step account creation process, intuitive group or event searches, and personalized user profiles, which significantly improved user engagement. Ceercles’ refreshed look not only boosted their brand awareness but also resonated strongly with their target audience of active individuals looking to connect over shared passions. The custom visuals and seamless interface directly aligned with Ceercles' mission, enhancing user interaction.

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Credits

This project was made possible through close collaboration between our design-driven studio team and Ceercles. Our art direction, coupled with cutting-edge UI/UX design expertise, ensured that Ceercles stood out in the competitive social networking space. Special thanks to Ceercles for their vision and openness, as well as to the entire web development team for their creativity and dedication in delivering this project.

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