Adidas x Allbirds - FutureCraft

back arrow Back to project list Motion Fashion
Illustration 1155

About

Adidas and AllBirds stepped up to address the carbon footprint in the running industry by creating a shoe that only needs 2.96kg of CO2 to come to life. The campaign was articulated around interviews, an interactive quiz and a 3 day running challenge open to everyone online.


We jumped in, to create this series of videos to transform the often dry topic of ecological responsibility into a bright, inspiring conversation. Based on the given art direction we created a light and relaxing environment. It mixes moments of delight with educational insights from world class champions to moment of excitement around the shoes' features and innovation.

A social challenge to bring light to a journey towards a lower carbon footprint industry.

Credits

Special thanks to Jam3 [Now part of MediaMonks] & AllBirds for trusting us to craft the videos that brought light to their project.


Scope of work: Storyboard design & Animation


Tools and technologies: Figma, After effects, Instagram interactive stories.